A
logo is the very first impression people get of your
company
Before a potential client even walks through your door,
your logo is a representation of your company.
A
logo needs longevity
Once a logo is designed it will represent your company for
many years.
A
logo needs to be original
A logo should be designed specifically for your company. A
cheap 'generic logo' may not reflect your company’s values.
A budget logo may also use clip art which could end up
being used by another company.
A
logo should reflect the time and thought put into designing
it
•
Research -who are
the company’s main competitors and how do they represent
themselves?
•
Brainstorming of ideas
•
Rough concepts
•
Several logo optionsworked
up digitally
•
Amendments -tweaking
and fine tuning to completion
The colours, typography and style of a logo will often
dictate the corporate look and feel of the rest of a
company’s literature.
